# Targeting

- [Key-Value Targeting](/ios-integration/advanced/targeting/key-value-targeting.md)
- [User Targeting](/ios-integration/advanced/targeting/user-targeting.md): Pass user targeting information to ad requests
- [Content Targeting URL](/ios-integration/advanced/targeting/content-targeting-url.md)
- [UTIQ](/ios-integration/advanced/targeting/utiq.md)
- [Publisher-Provided IDs (PPID) Automation](/ios-integration/advanced/targeting/publisher-provided-ids-ppid-automation.md)
- [Global Placement ID (GPID)](/ios-integration/advanced/targeting/global-placement-id-gpid.md)
